nike.com AI visibility score

How Claude finds and describes Nike (nike.com), and how ready the website is for AI assistants. Independent automated test, 5 runs on 19 October 2026.

94of 100

AI visibility100

Technical readiness85

Found by web search5/5

AI visibility ranged from 100 to 100 across 5 identical runs.

What Claude said about nike.com

Asked to look up nike.com on the web and say what it is.

Nike.com is the official online store of Nike, the sportswear brand. Its homepage describes Nike as delivering innovative products, experiences and services to inspire the world's athletes. It sells shoes, clothing and accessories for men, women and kids. The company behind it is NIKE, Inc., which runs the official corporate site for NIKE, Inc., Converse and Jordan Brands at about.nike.com. Its headquarters is in Beaverton, Oregon.

From its own knowledge, without searching:

nike.com is the official website of Nike, Inc., the American multinational company that designs, manufactures, and sells athletic footwear, apparel, equipment, and accessories. It serves as an online store and brand hub where customers can shop products, access member services like the Nike app and membership programs, and explore content on sports and athletes.

Sources Claude used

about.nike.comen.wikipedia.orginvestors.nike.comsec.govnike.comx.com

Found the site with web search	5/5
Described the business correctly	5/5
Knew it without searching	5/5

What was off in one run: Omits that Nike also sells through in-person retail locations, not just the online store.

Technical AI readiness: 85/100

Based on the homepage our automated checker received on 19 October 2026. Some sites serve different content to automated requests than to browsers.

✓
AI crawlers allowed in robots.txt
✗
AI crawler user agents not refusedRequests sent with the user agents of OAI-SearchBot, ClaudeBot, PerplexityBot, GPTBot were refused while a normal request got the page. Check bot protection in Cloudflare, Vercel or your host. (Probe from our server; it does not test the crawlers' own networks.)
✓
Content visible without JavaScript
✓
Structured data (schema.org)
✓
Indexable and snippet-eligible
○
llms.txt (optional)Optional: add /llms.txt with a short description of your business and links to your key pages. Some AI tools read it; Google says it does not affect Search.
✓
Title and meta description
✓
Heading structure
✗
Question-style headings / FAQAdd an FAQ section whose headings are the questions customers ask AI assistants.
✓
Sitemap
✓
HTTPS
✓
Language declared
✓
Open Graph tags

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This page shows results from the Free GEO Checker research pilot, checked on 19 October 2026. AI answers change over time. Nike is not a customer and has not reviewed or endorsed these results. How the score works.